Worldz, the Italian startup that has created software that allows every e-commerce to become a social commerce, has closed a round of €572K also signed by Intesa San Paolo.
Even during the climate of restrictions, Worldz confirms its solidity and its growth trend with a + 500% of turnover over 2020, as had already happened in 2019.
This reconfirmation allowed to finalize in October a round of investments for over half a million euro, which saw the support of a group of Lombard investors and the largest Italian banking group, Intesa Sanpaolo, which decided to take out a convertible loan.
The startup currently has ambitious objectives including: the integration of new technological features in synergy with the Bank and with other important market players, investments in the Media area and in the acquisition of new resources in the Sales area, as well as such as the opening of new markets in Europe, first of all the UK market.
What does Worldz do?
Worldz is an e-commerce plugin that allows you to integrate social features within digital shops. This integration allows you to optimize the functionality of the website, accompanying customers along the purchase funnel, profiling the store traffic and offering users a personalized discount in exchange for social sharing with the chosen product.
According to Worldz's logic, each social post has an economic value that is proportional to the interest a user generates among his friends and followers. Thanks to the technology developed by the startup, this value is calculated by an algorithm and is made available to those who access the service in the form of an immediate discount for online shopping.